Friday, 5 October 2012

Joe, West Village: Cafe of the Week


Joe, West Village
For a city that runs on coffee, it's far too easy to find sub-par caffeine in New York. Starbucks and co fill a function, and endless refills of diner coffee have their own appeal. But while I'm here I want to drink the great stuff. At least some of the time. To help this quest, I've armed myself with two big guns - the New York Coffee Guide, and a New York Times app called The Scoop, which includes a map and list of the city's best coffee shops, written by expert Oliver Strand.

Joe Coffee features in both. This West Village spot is a mecca for coffee obsessives. The small cafe is insanely busy. I circled it three times yesterday (like a coffee stalker) before I could get a seat, and tried and failed to visit when I was here in May. I finally nabbed a mid-morning table and sat down with a soy misto Americano (how's that for a yuppy beverage?) to see what the fuss was about.

Soy misto Americano at Joe


Oh, it was a beautiful cup of coffee. Ever since I switched to soy, I've missed the beautiful rosettas and latte art you get with a milk-based drink. The friendly barista behind the counter at Joe's offered me the option of steamed soy (hence the misto) and poured it into the cup with a light touch and a beautiful rosetta to finish. The coffee, a seasonal house blend of Brazillian and Nicaraguan beans, was smooth and rich, and really did have a hint of roasted hazelnuts, as the board behind the counter proclaimed.

There's a small selection of baked goods to go with your brew - I tried a vegan chocolate sea-salt cookie. It was soft and buttery, with a whack of sea salt and, I'm not sure how you make vegan chocolate, but the the gooey chips tasted like the real deal to me.

Joe Coffee opened in 2003. The West Village spot is the original branch but there are now eight branches across Manhattan - including Grand Central Terminal and the Upper East Side. So if you're visiting New York, you're never too far from a Joe. They even run coffee cupping and espresso tasting classes. Serious coffee, for a city that runs on the stuff.

Joe West Village, 141 Waverly Place, New York NY 10014
www.joetheartofcoffee.com

9 comments:

Helena Lee said...

Isn't it great? Love a cup'o'joe!
Very much enjoying your adventures
xx

Helena Lee said...

Love a cup'o'joe! Very much enjoying your stateside blogposts. x

Toby said...

"You're never too far from a Joe." Very good, this place is going on my list - if I ever get thre!

Anonymous said...

I do find that there's a dearth of decent coffee options in Midtown though... there's basically nowhere between 6th, 45th, the East River and Central Park. A big square of densely populated NY left untouched by good coffee... what a shame!

Anonymous said...

Also, check this handy map I knocked up (with BatchGeo which was very handy) for top espresso spots in NY:

http://batchgeo.com/map/b554cc3f8260d77cad3c84d31acbfe9a

Katy Salter @ Pinch of Salt said...

Hi anonymous - great map, thanks! Yes, it seems strange that in the area where most people in NYC work (and need coffee!) there's a dearth of good spots. The indie coffee scene in London is concentrated in the centre (as well as east and south) so thankfully these days it's easier to get a good coffee where you work.

Katy Salter @ Pinch of Salt said...

@toby @helena - thanks x

peanuts said...

Have never had a soy coffee - Joe - a must on my visit to NY.

tori said...

So jealous! From memory Andy was pretty keen on Intelligentsia when we were last state side. Nb, London misses you.

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